B2B events

The 2026 State of Trade Show Giveaways: What Event Marketers at Finance, Tech, and Healthcare Firms Are Actually Budgeting For

automation / June 10, 2026

A data-backed look at how event marketers across finance, tech, and healthcare are allocating budgets for trade show giveaways and branded merchandise in 2026.

Beyond the Bag: Innovative Corporate Swag Trends for 2026’s B2B Events and Trade Shows

automation / June 8, 2026

Discover the latest corporate swag trends transforming B2B events and trade shows in 2026. From tech kits to eco-friendly gifts, learn how companies are using innovative branded merchandise to drive engagement and build brand loyalty.